SINOKROT GROUP

INCREASED BRAND RECOGNITION & SOCIAL MEDIA PRESENCE

About Sinokrot Group

Is a leading player in the Middle Eastern food industry, specializing in the production and distribution of premium table eggs. The company is committed to quality and sustainability, utilizing advanced farming techniques and state-of-the-art facilities.

Project Overview

Sinokrot Poultry recognized the need to enhance its social media presence to improve visibility and engagement across both B2B and B2C segments. The existing online identity did not adequately showcase the full range of Sinokrot’s offerings or effectively communicate its commitment to quality and sustainability. The goal was to elevate brand awareness and establish a more robust online presence through strategic social media initiatives.

Approach

Increase Brand Visibility: We optimized Sinokrot Poultry's social media presence through consistent branding and engaging visuals, ensuring the content resonated with the target audience. By using a cohesive grid layout, we created a recognizable brand aesthetic that highlighted the brand's values.

Drive Page Followers and Reach: Targeted advertising campaigns were implemented across various platforms, focusing on demographics and interests aligned with Sinokrot's offerings. Engaging content and promotions encouraged followers to interact and share, amplifying reach.

Earn Brand Engagement: We crafted interactive content that sparked conversations and encouraged user participation. By emphasizing community-building and showcasing user-generated content, we fostered a strong sense of connection with the audience.

Create Brand Consideration: Through strategic messaging that highlighted Sinokrot’s quality and sustainability, we positioned the brand as a preferred choice over competitors. Educational posts and compelling storytelling emphasized the brand's commitment to family and community values, influencing consumer preference.

Influencer Outreach: We implemented an influencer outreach strategy to expand brand awareness and credibility. By collaborating with key influencers who align with Sinokrot' s values, we created authentic content that showcased the brand's commitment to quality and sustainability. Influencers shared their experiences using Sinokrot products, helping to build trust with their followers. This approach not only increased visibility but also positioned Sinokrot as a preferred choice for consumers seeking high-quality poultry products, further enhancing brand consideration in the market.

Results

Sinokrot Poultry's enhanced social media strategy in the first quarter drove impressive results, achieving substantial growth and strengthening the brand's online presence. Through targeted campaigns and engaging content, we gained 1,500 new followers, saw 2.8K engagements and interaction, and reached 300K views on our content.