Strategic reach across digital platforms
Monthly qualified leads
About the Client
The Ritz-Carlton Residences, Amman is an exclusive luxury real estate development offering refined winter living in one of the region’s most prestigious destinations. The project combines high-end residential design with the timeless elegance and service excellence of the Ritz-Carlton brand.
The Situation
Entering a competitive luxury real estate market, The Ritz-Carlton Residences, Amman needed to differentiate itself as the preferred choice for living. The brand’s objective was to attract qualified leads, grow its digital presence, and create a stronger connection with high-net-worth individuals seeking investment opportunities.
How We Helped
‣Strategy & Planning
We developed a multi-channel strategy that aligned campaign messaging with buyer motivations, luxury, exclusivity, and seasonal living. The plan included lead funnel design, content pillars, targeting criteria, and channel-specific tactics.
‣Digital Advertising & Lead Generation
We launched Meta and Google Ads campaigns aimed at affluent audiences in the GCC, with messaging focused on exclusivity, winter luxury, and limited availability. Our media strategy emphasized performance, prioritizing lead conversions through precise targeting and compelling visuals.
‣Content Creation & Social Media
We produced visually aspirational content to highlight lifestyle appeal and property details, optimized for Instagram, Facebook, and LinkedIn. The content included Reels, stories, and carousel posts that told a cohesive story of elevated living at The Ritz-Carlton Residences.
‣Email Marketing
A curated email journey was built for current residents and prospects, featuring personalized updates, event invitations, and exclusive offers to maintain interest and nurture conversions.
