STRATEGY & POSITIONING
We define brand positioning, purpose, and messaging to ensure clarity and consistency across all touchpoints. This forms the foundation for long-term brand growth and decision-making.
We build data-informed marketing strategies that align business goals with audience needs, defining where to play, how to win, and how to prioritize channels and efforts.
We plan structured go-to-market strategies for launches and expansions, covering target audiences, messaging, channels, and execution frameworks to ensure successful market entry.
Strategic Work Across Brands
Nafsuna
Go-to-market strategy defining launch positioning, target audiences, and a clear messaging framework to support a focused and scalable market entry.
Adam w Mishmish
Marketing strategy developed to align brand objectives with audience behavior, clarifying channel priorities and content direction to drive awareness and growth.
Old Grizzly Bear Chocolate (under Dimitri’s)
Brand strategy focused on positioning, brand narrative, and identity direction to establish a distinct and premium presence in a competitive chocolate category.